Omni Systems  ·  The Mountain

Who published what, and what it earned

A post-by-post account of three months on the page Hafþór Júlíus Björnsson - The Mountain. Every figure comes from Facebook's own insights, one post at a time.

Period

The shape of it

Two very different operations

The same page, the same three months, two ways of running it. These charts use every post in the selected period; hover any mark for the post behind it.

Where the money came from

Share of everything the page earned in this period.

Earnings accumulating through the period

Revenue is a running total, not a lottery. This is what each side added as the weeks passed.

Where the money ends up

Hafþór pays Lydia 17.5% of everything the page earns. Lydia passes 15% to Þórður and keeps the remaining 2.5%. Hafþór retains 82.5%. This is that split applied to what the page actually earned, period by period.

Hafþór keeps 82.5% Þórður 15% Lydia 2.5%

Every post, by the day it ran and the views it got

The vertical scale is logarithmic, because one post would otherwise flatten the other six hundred.

What those views actually paid

Views across, dollars up, both logarithmic. A post sitting low and far right reached an enormous audience and paid almost nothing.

Þórður's posts Hafþór's posts hover a name to isolate it

Volume

How much was published

Post counts over the period, and the split between photos and video.

Reach

What that content reached

Monetization

What the views turned into

Period by period

Each month, and its five biggest posts

Three equal periods running the 10th to the 9th, matching the reporting window.

Reading the numbers

What this shows, and why it looks like this